VALUES BY WHICH WE SERVE YOU
The key to Hutton Real Estate's past and future success:
are the values by which we serve our clients (you), every day,
as a company. The values you see below are a set of principles
which have evolved since our founding by Peter Hutton in 2001
and which capture the spirit, philosophy and day-to-day business
practices of our company. They're not new values, but rather a
reinforcement of long-held company principles that underscore our
relationships with employees and clients.
From Our Heart We Serve You
We're here taking action for what we love. So we choose to serve our clients (you),
our team mates and ourselves from our heart for our mutual benefit. We choose
the end results of: being FREE, being WEALTHY, being HEALTHY and being TRUE to ourselves.
And finally, we choose the end result of Hutton Real Estate truly being a magical company
and all who connect with us will share in the magic.
Clients
Helping clients achieve their property goals is the key to Hutton
Real Estate's long-term success. We listen to what you want, respond
rapidly, communicate often with you and build relationships based on
honesty, professionalism and reliability. We act with our client's
(your) best interests in mind.
Integrity
'Integrity' can be a word used without true conviction and often loosely
at best. What does it mean for us? Well, when we say integrity we're saying
we'll be guided by what is ethical and required under the law. We'll be telling
you the truth, how it really is (even when you may not want to hear it). We'll be
fair with everyone and not play games. We'll keep our promises and always respect
an individual's sovereignty. We adhere strictly at all times to the Property Agents
and Motor Dealer's Act: Code Of Conduct.
It's About Marketing Your Property And Not Our Own Self Promotion At Your Expense
You won't often see Hutton Real Estate advertising with large expensive display ads
in the newspaper or in magazines. Why? Well it's pretty simple. Our internet strategy
works so well for our Vendors and Landlords, in most cases, we find it is superfluous
to advertise beyond the web. The fact is, Hutton Real Estate was the first agency in
Brisbane to adopt a "no self-promotion" policy in regard to advertising Vendor's property.
So when we chose a system of marketing we didn't concern ourselves about our own self
promotion needs. More importantly we looked for the most effective and affordable way to
expose our client's property to as many buyers as possible anywhere in the world. The answer,
is the internet done the Hutton way. It's about serving the clients best interests before our own. Hutton Real Estate... BRINGING THE WORLD TO YOUR PROPERTY.
First To Innovate
We were the first agency in Australia to develop a website that uses multiple property
website display layouts to choose from. These layouts mean we can do a custom design to
suit the individual property. What we've discovered, is a way of using the internet that
not only provides all the exposure your property needs to sell quickly but also ensures
the property sells for full market value. How we did this was by adapting an ad format known
as 'advertorials' to internet marketing - another first. Consequently, we quickly established
ourselves as a world leader in internet marketing. Naturally, we have few if any peers locally
in this regard. At Hutton we are committed to ongoing research, development and refinement of our
internet strategy. As a result, Hutton.com.au is the best address on the internet to show off
your property's best assets.
We Save Money For Our Clients
We are passionately committed to saving our client's money. We offer powerful marketing
alternatives to the typical mainstream agency approach of costly Auction marketing and
other expensive newspaper/magazine forms of promotion. You may think from looking at our
luxurious office, award winning website, professional photography of our listings, floor plans,
signage and brochures etc that we are expensive. We're not. but we can understand why you'd
think this way.
Presentation
"Presentation is everything": is at the core of our property marketing philosophy.
Our branding purposely has an architectural / interior design look and feel. Not
only does this set us apart from our competitors, it signals to buyers, sellers,
tenants and landlords of quality residences that we understand and appreciate good
presentation and style. It's evident in everything we do that presentation is never
compromised. We've coined the phrase "presentation centric" to describe underlying
principal of how we market our client's properties. Another first.
People
Our goal is for everyone at Hutton Real Estate to develop a challenging career with
opportunities for growth, competitive rewards and a balance between work and home life. This is our family.
So we want everyone to be happy, feel appreciated and enjoy what they do. We value and encourage teamwork.
To attract the best people to our little family, we pay the right people rates at well above industry standards.
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